7 Up is an American brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by 7 Up international in the rest of the world. The U.S. version of the 7 Up logo includes a red-orange circle between the “7” and “Up”; this red-orange circle has been animated and used as a mascot for the brand as Cool Spot.
Before that, the mascot was a fictional character named Fido Dido created by Joanna Ferrone and Sue Rose. He is used outside the U.S. for limited time retro cups, although the last time and location is not known. 7 Up competes primarily against The Coca-Cola Company’s Sprite and PepsiCo’s Sierra Mist.
History
7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named “Bib-Label Lithiated Lemon-Lime Soda”, was launched two weeks before the Wall Street Crash of 1929 It contained lithium citrate, a mood-stabilizing drug, until 1948.
It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Its name was later shortened to “7 Up Lithiated Lemon Soda” before being further shortened to just “7 Up” by 1936.
A myth exists that the 7 Up name comes from the drink having a pH over 7. That would make it neutral or basic on the scale; however, this is not the case, as the 7 Up pH is close to 3.79, making it acidic on the pH scale and similar to other drinks of this type.
The real origin of the name is unclear, though Britvic claims that the name comes from the seven main ingredients in the drink, while others have claimed that the number was a coded reference to the lithium contained in the original recipe, which has an atomic mass around 7.Britvic also claims that the name is a result of the fact that 7 Up was bottled in 7-ounce bottles.
Use of 7Up
Commonly consumed cold with ice, 7 Up is also very well known as a mixer for highball alcoholic lemon-lime soda cocktails, the most popular version being the Seven and Seven (Seagram’s 7 Crown and 7 Up), or a “CC and Seven” (Canadian Club Whisky and 7 Up). 7 Up is also used in non-alcoholic punches.
Formula
7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U.S. was reformulated so it could be marketed as being “100% natural”. This was achieved by eliminating the chelating agent calcium disodium EDTA, and replacing sodium citrate with potassium citrate to reduce the beverage’s sodium content.
This reformulation contains no fruit juice and, in the U.S., is sweetened with high-fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and advocacy groups to challenge the ad campaign’s “natural” claims. In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as “100% natural”. Instead, it is now promoted as having “100% Natural Flavors”.
The controversy does not extend to other countries, such as the United Kingdom, where HFCS is not generally used in foods, including 7 Up. In 2011, 7 Up began marketing a formula, called 7 Up Retro, using sugar rather than HFCS. Container labels sport the caption, “Made With Real Sugar”.
What is the price of 7up in today’s 27 April 2024 market?
We buy 7up from the market for our needs. 7up is the most sold especially during Eid. The reason for this is that people eat more and more food during Eid. E.g. Fish, meat, semai, polao korma and many more. All these foods can cause indigestion in the stomach. So we eat 7up to increase digestive energy. Its value in the current market is-
|
7 Up Can Soft drinks 330 ml |
220 BDT |
|
7up 1 Liter |
90 BDT |
Conclusion
7Up is a drinkable food. It helps to increase digestive energy. This is why we eat it. Also 7Up can be eaten at any time. Many people also drink this type of drink to relieve body fatigue during intense heat. So we should know about it.
